Content is King

Strategic Content Planning

So we've all heard the saying "Content is King".  Well, I took the step to perform a Google Search on the term.  Sure enough, the first result was a Wikipedia definition that I will share with you.  Per Wikipedia – "Content is King is a current meme when organizing or building a website.  Text content is particularly important for search engine placement.  Without original content, most search engines will be unable to match search terms to the content of a site."  There you have it… SEO 101.  Thank you for your time.

You might say, "ok – I get it.  Now what?" Or rather ask, "What content? How much content? And when exactly do you need content?"  I'll answer in this order.  What content? – An answer your Bayshore Solutions' buy ampicillin online marketing strategist will deliver and manage upon confirmation of your online objectives, timeline, and commitment.  How much content? – Similar response as the first question, with content ready to be delivered to market quickly (time to market), efficiently (cost Buy a prescription online to market) and effectively (through SEO best practices) by way of technology through the use of a Content Management System, such as Bayshore Solutions' WebModules. And finally, When do you need it? – Begin collecting and organizing your current content assets today.

Bayshore Solutions' answer to content includes a step by step process as outlined:  Plan, Create, Optimize, Distribute, Measure, Plan – Devising content plans that outlines deliverables and associated ownership.  These include customer, keyword, and competitive research as well an overall website sitemap development.  Create – Creating content that is not only website copy but also content within press releases, articles, blogs,podcast, and video.  Optimize – Optimizing content for search engines including keyword, link building, readability, and paid advertisement context.  Distribute – Distributing content through PR Web, Social Marketing, Syndications, and other Digital Outlets.  Measure – Evaluating the performance including impressions, traffic, and leads that convert to sales at the lowest possible cost per acquisition.

Fresh, directed, action-driven content provides answers to website visitors.  The process outlined above and a commitment to the principle that "Content is (in FACT) King" is the catalyst for your next online marketing campaign and long-term business growth.

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About the Author:
Ian Dyer is Vice President of target="_blank" href="http://www.bayshoresolutions.com/">Bayshore Solutions - a web design and interactive marketing agency in Tampa, Florida.
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