What Is Organic SEO?

Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article it will be referred to as simply SEO.

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 Understanding The Search Engines

Understanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine's directory are listed on the search engine result pages. Each page is "ranked" according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.

Introducing The Search Engine Spiders

Another important factor to remember about search engines is that they don't use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a "spider" or a "bot" that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.

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Optimizing For Search Engines – Optimizing For Visitors

Of course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.

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It's a horrible word isn't it….marketing? No, only joking, I mean "viral" of course. Mention viral and one tends to think infection, illness and disease – or for the geeks among us, computers messed up. But viral marketing is nothing so negative or unpleasant, viral marketing is good!

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What is Viral Marketing?

As the name suggests, it's a way of spreading your marketing message from person to person, rather like the flu virus is passed on. You give the germ to, say 5 friends/colleagues/family members, who in turn each pass on the bug to 5 more (5×5=25), who then spread it to another 5 (25×5=125) and so on until after just 8 levels, you reach the staggering figure of 1,953,125.

The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:

1. Give away free e-mail addresses and services, 2. Attach a simple tag at the bottom of every users email message sent: "Get your private, free email and, 3. Then stand back while people e-mail to their own network of friends and associates, 4. Who see the message, 5. Sign up for their own free e-mail service, and then 6. Propel the message still wider to their own ever-increasing circles of friends and associatesWhat makes marketing ‘Viral'?

A viral marketing plan usually has some or all of the following basic elements:

1. Provides a product or service free
2. Makes for easy transfer of the message to others
3. Allows easy growth from small to very large
4. Exploits common motivations and behaviours
5. Uses existing communication networks
6. Utilizes the resources of others

Let's look at each of these in turn.

1.Provides a product or service free

"Free" is the most persuasive word in marketing. Most viral marketing campaigns give away a product or service to get peoples interest. Free email service, free software, free information etc. Then, when you have their attention, when you have their trust, sell them something. Hit them with a sales pitch first, chances are they won't be interested.

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2. Makes for easy transfer of the message to others

Viral marketing works so well on the internet because quick communication has become so easy and cheap. Your marketing message must be simple so that it can be passed on without loosing its effectiveness. The simpler and shorter the better, remember the hotmail example: "Get your private, 3. Allows easy growth from small to very large

To grow rapidly, the necessary infrastructure must be available. The best viral marketing makes use of the resources of others. This was the only weakness in the hotmail example, the service required its own mailservers. Not a problem with the resources of Microsoft behind you, but for mere mortals like you and I, best to plan on spreading the message using others recourses, see number 6.

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If you already have a site and you think that you are not getting the web site traffic that you're supposed to be getting, then its time to re-strategize. If you are contending in very competitive business industry, you should always be a step ahead of your competition, increasing your web site traffic flow should have been done starting yesterday.

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1) Invest in good advertising with search engines

Google's Adwords and Yahoo's Overture provide great advertising schemes that are very truly popular and assures great web site traffic. Although with this surefire way to increase web site traffic would cost you some money. While some would shy away from spending money to increase web site traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase web site traffic.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the both parties' efforts to enhance your sites' web site traffic. When one site features another site's link, they could provide each other with the web site traffic that the other site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more web site traffic. You can increase web site traffic when you trade more links with more sites especially similar niche sites.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

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4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

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If you enjoy speaking about market topics,that will help you to build web traffic and to make money online with little experience, consider creating videos casts or audio podcasts. Let me suggest, creating multimedia versions of your newsletters and distribute them on sites like the following (for videos):
 
. YouTube
. Google Video
. MySpace TV
. AOL Video
. Revver
 
 and on sites like these (for podcasts):
 
. Podcast.Net
. Apple iTunes
. PodCast Blaster
 
 The benefits of taking this approach are many. Presenting information in audio and video allows you to convey your personality much more strongly than is possible through text. It allows you to draw people's attention to the points you really want to emphasize, because tone is conveyed so much more clearly. It is a lot harder to convey our tone to a reader through text, as all you have at your disposal are the various formatting tricks..
 
 Also, using these types of media allows you to reach a far larger audience than you would simply by going after Web searchers. In fact, you'll find YouTube videos cross-posted to people's Myspace profiles. You'll see audios and videos ripped directly from any these sites and posted on individual blogs all across the Web.
 
 Media and social-networking sites feed off of each other, and this is to your advantage when it comes to getting exposure and traffic. Keep in mind that all of these sites are driven by participation among the general public. The media at these sites is shared and syndicated, often overlapping from site to site.
 
 Using affiliate videos to generate traffic will require a little extra work setting up, but it is a cutting-edge and very effective method. The central idea of the affiliate video is to create presell content, for example, product tutorials or demonstrations, on videos that you then distribute to the various viral video sites on the Web, like YouTube and Google Video.

Personally, I haven't used podcasting or video marketing to date,but I plan on doing so in the future for more exposure.

My suggestion,would be for you to try both of the methods mentioned if you are comfortable speaking or using video.

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