If you are reading this article chances are you have a website or blog and you have written pages of content, published hundreds of articles and uploaded dozens of videos all to give and provide value to your market in return hoping that some of these people will visit your site, read your blog post or click on that link.
You go to the effort of making sure you have the right title, keywords, tags and descriptions, heck you may even build backlinks to your content just to make sure you are giving it the best opportunity to bring in the most amount of traffic.
Have you ever gone to all this effort only to see an article (for example) under perform your expectations? ...I know I have.
Besides adding hundreds of backlinks to each article or paying traffic brokers to view your videos there are few other things you can do while creating your content to help it reach further parts of the internet and get more out of all the content you create.
Have you heard of viral marketing? Many people often thing that viral marketing is a separate component of marketing like PPC, SEO, Article Marketing, Video Marketing, Social Marketing, etc however every time you create a piece of content whether it be a video, a status update on facebook or a video you should be thinking about how can I make this viral.
So what is viral marketing – it is simply when someone likes something, shares it with someone else and they share it with someone else and one and on like a virus.
Youtube was built on the natural of viral marketing and it is a great place to find examples of what it take to go viral. If something is entertaining and evokes strong emotions good, funny or horrible it can go viral.
However this doesn't help if you are writing an article about curing toenail fungus. So what else help your content go viral, good, value packed content or a strong controversial intelligent opinion will usually help.
Once you create the content, you should be then thinking about how you can incentive people to share your content. Many people do this by giving away a free report with free give away rights. So what that means is that you write a report with your links to your websites in it and let other people give it away to build their list as an example, this way it is a win-win-win situation for all that is involved.
Another way is to run a contest where you give away a free prize to anyone who posts your content on facebook and twitter as these platforms are viral in nature.
These are just a few ways you can make your content go viral so you can get more bang for your buck, after all you spend of the time, energy and money creating the content in the first place why not get the most of it.
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Judging from the escalating sales of Webcams and Camcorders in the market over the past decade alone, we know that Video Marketing is big! Everywhere we go these days, we are bombarded by some form of video advertising, partially due to the rise of Smart phones today. It thus becomes obvious that Video Marketing is the way to go for massive traffic generation.
But why use video for Online Marketing?
• Emarketers reported that at least half the content on the web being distributed is video
• The power of a viral video is unmatched
• People love videos
• Allow for unique opportunities
• Chance to get personal
• It's not as hard as it may seem
What do you need for Video Marketing?
• A good idea
• A product to promote
• Pictures that you own the rights to
• Music that you own the rights to
• Slideshow software like PowerPoint
• Good Microphone
• Webcam or Camcorder
• Video Editing Software
Before you start, you really need a good Video Marketing idea. Do not just make a silly video with no intention or purpose in mind. You may get some viewers, but you won't get the traffic you need over to your website. A viral video could be something that is controversial, funny, eye catching, informative or provides a solution to a specific problem. "How To" videos are good choices because you tend to get targeted audiences.
Video creating tips:
• Make sure it's good content
• Entice your viewers to follow through to your offer or website
• Make the link to your website prominent in the video description
• Include a watermark to your URL that is visible at all times
• Summarize at the end of the video whey people should visit your website
The next step is to promote your video. In my previous articles I talked about using Squidoo, Hubpages, Article Marketing and Social Media to generate traffic. You can use the same methods to promote your videos which give you a chance to pitch your product or website in a more captivating format.
The final step to take is to submit your videos to multiple sites like YouTube, Google Video, Yahoo Video, Daily Motion, MSN Video and MetaCafe just to cite a few examples.
Again, there are many ways to generate traffic to your website. If you only have so much time to spare in a day, I would suggest you go for Video Marketing. The impact is immeasurable if you do it right.
Get Educated. Market Smart!
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